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A House Is Merchandise
In marketplace terms, a house is considered as merchandise. In order to draw potential buyers at one's doorstep, it is essential to understand the psychology of a buyer. The house must appeal to the real estate agents as well as the buyers. To arrive at a fair price, an expert evaluation of all market conditions is needed. This is because market price no longer can be considered as an isolated element. A "professional market analysis" can prove that a house can be worth several different prices depending on the terms of offer, available financing and the condition of the house.
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